Friday, September 18, 2009

Above the Fold
A good general rule to keep in mind is that ads that appear above the fold (or in the top half of your page where readers will see it as soon as a web page loads) perform better than ads that appear below the fold. Studies show us that many web users don’t scroll when they hit a new page - so if the ad is unsighted immediately you decrease it’s chance of being seen and therefor clicked.



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