Friday, September 18, 2009

Using Chitika eMiniMalls With Adsense

Using Chitika eMiniMalls With Adsense
Many of the questions I’ve received about eMiniMalls related to whether they can be used on the same page as Google Adsense ads. As I wrote in my review - this was initially of major concern a number of us when we first came across eMiniMalls. As a result, one of my colleagues wrote an email to Adsense for clarification. The response was that it was allowable from the perspective of Adsense to use Chitika eMiniMalls on the same page as Adsense in the following circumstances (I’m told by a YPN publisher that this is also true with YPN):

1. eMiniMalls must be made to be NON-contexual
2. eMiniMalls must have their ’search tab’ disabled IF you choose to use the Adsense
Search option (update: I’ve since heard from a number of Chitika eMiniMall publishers who say that they’ve recieved confirmation from Adsense that they ARE ALLOWED to use the search tab in eMiniMalls).

This was great news as it added another revenue stream to the sites of many without compromising another important source of income like Adsense.

NB: Chitika has another ad system, called RealContext, that is NOT allowed to be used in conjunction with Adsense - don’t get them mixed up.

It is worth noting that different webmasters and bloggers have seen difference results from using Adsense and Chitika’s eMiniMalls on the one page. These results have included:

Some bloggers have reported small decreases in their Adsense earnings. This is my experience - I’ve noticed a 5-10% decrease in my overall Adsense earnings since adding eMiniMalls. Of course this is considerably less than the overall increase in earnings that the eMiniMalls have brought me so I’m willing to take this hit knowing that overall I am in a considerably better financial position.

A smaller number of bloggers have noticed increases in their Adsense earnings when they replaced one of multiple Adsense Ad units with a eMiniMall unit. This sounds crazy - bit it makes sense when you realise that sometimes less Adsense Ad units on a page can result in increase click values for some ads (thats another topic for another day)

- Some have found eMiniMalls to be so well suited to their site’s that they’ve removed Adsense altogether and are just running the Chitika ads (I wouldn’t recommend doing this straight away without testing things first).

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