Friday, September 18, 2009

Targeting Keywords

Targeting Keywords - Rotation
So the question many will now no doubt ask is ‘if the ads are non contexual - what determines what ads will now be served?’
This is the line of code that tells Chitika what ads to serve your site. If you leave it as is it will rotate four types of ads through your pages - ads for ‘digital cameras’, ‘ipod minis’, ’sony playstations’ and ‘dell laptops’. The beauty of eMiniMalls is that while these ads might pay ok per click - they are not likely to be highly relevant ads to the topic of everyone’s site - so you’re able to change them. Simply remove the words between the “and” marks and insert relevant words to your site. If your site is about MP3 players try “MP3 Player”, “ipod mini”, “ipod photo”, “iriver” etc. You can insert as many keywords as you like. This will help to keep your site looking fresh and hopefully stop your regular readers becoming blind to your ads.
You might also like to periodically change the ads you rotate to help with ad blindness. I know of a couple of sites who are changing the keywords that they target once per week to keep things fresh

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