Friday, September 18, 2009

Choosing keywords to target

One of the key elements to effective use of Chitika eMiniMalls is getting ads showing on your site that have a high relevancy to your content. If you’re using Adsense you will of course not be using contextual ads so this becomes a challenge. One way of doing this is to use your titles to trigger keywords - however if you’re running multiple ads on a site you won’t want them all to do this as you’ll end up with multiple versions of the same ad. As a result some of your ad units will need to have keywords inserted into them (as outlined above). How do you decide what keywords to target in order to get a good supply of ads but also higher paying ones.
The simplest way to do this is to do some research in some of the advertisers using the minimalls system. For example Amazon.com and Shopping.com have ads that show up in eMiniMalls. I’ve found that most times if I do a search for a product in those systems and find a corresponding product that if I plug in the name of that product as it appears on their sites that it will come up in the minimalls on my blogs.

I’ve also heard a number of bloggers say that if you search the ‘best selling buys’ in the different categories of these online stores that you will find higher paying ads. I’m not sure if this is the case - but there is some sense in this. In any case with the coming of channels we’ll soon know what type of keywords trigger what level of click values.

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